Your website homepage plays a key role in creating that important first impression. With proper homepage design and planning, you can retain visitors for more time on your website.

Search Engine Journal has published a new case study ‘Homepage Design & Linking Strategy For Publishers’.

Daniel Smullen says, “Implementing a paywall was a major strategic initiative for Independent.ie.

Their business and editorial leaders wanted to promote as much premium, paywalled content on the homepage as possible.

The idea was to showcase Independent’s best journalism to its most loyal direct readers.

This initiative was supported by data that showed that “fly-by” or non-loyal readers would still be able to access the rest of the free content from search and social, as well as other external article referral sources.

However, that data didn’t reveal how important the homepage was for SEO.”

Homepage Design & Linking Strategy For Publishers [SEO Case Study]

Search Engine Journal

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