Your Guide to Building a YouTube Ad Sequence
YouTube video ad sequencing lets marketers show ads on YouTube in an order based on the most compelling and memorable story structures.
Social Media Examiner contributor Anna Sonnenberg has published an article highlighting the important steps to build a YouTube ad sequence.
She says, “YouTube ad sequences offer a valuable opportunity to connect with your target audience. Here are a few ways your business can leverage this tool—and why you should consider using it.
Deliver Your Brand’s Message in Order
If you’ve set up solid targeting parameters and built YouTube remarketing audiences, then you can feel relatively confident that your video campaigns are successfully reaching your target audience. But unless you run a lot of one-off, short-term campaigns, you can’t always control exactly when your audience sees most of your ads.
YouTube video ad sequencing gives you much more control than you get from running a standard video ad campaign. That’s because Google Ads treats each video in a sequence as a required step. In other words, users must view step one before seeing step two, and so on.”
A call-to-action (CTA) overlay is an interactive element that appears over an ad and can help drive clicks to your website. An overlay appears when the video starts, and collapses into a thumbnail image after 15 seconds. HubSpot contributor Tristen Taylor has published an article on using YouTube’s call-to-action overlay ads. He says, “They’re relatively small and […]
YouTube Shorts is a short-form video-sharing platform offered by YouTube. The platform hosts user content much like YouTube’s primary service but limits pieces to 60 seconds in length. Search Engine Journal contributor Matt G. Southern has published an article explaining the YouTube Shorts Algorithm. He says, “YouTube demystifies the Shorts algorithm in a Q&A video […]
YouTube is the powerhouse for your video marketing efforts. It helps you reach a wide audience through your video content. Social Media Examiner founder Michael Stelzner has published an article featuring the biggest YouTube mistakes marketers make and how to overcome them. He says, “Has your YouTube channel growth stalled out? Looking for advice to […]
YouTube clips are shorter snippets created from longer videos. All clips include a link to the entire YouTube video. Any YouTube user can create clips from their own or other channels’ content. Social Media Examiner contributor Anna Sonnenberg has published a comprehensive article on making YouTube clips. She says, “In this article, you’ll learn how […]
Comments are closed.