Beginner’s Guide To YouTube Video Advertising [Guide]
Getting started with YouTube video ads is easier than ever. By following the right steps, you can create rewarding ads.
Search Engine Journal contributor Lisa Raehsler has published ‘The Complete Beginner’s Guide To YouTube Video Advertising’.
She says, “First, let’s take a look at the video assets you have available.
- Do you have current video ads you can use?
- Any reworking/editing existing videos?
- Or do you need to create new ones with a video producer or use templates?
- Content of the video: For ads, the video should start out fast and keep the user’s attention. A great place to start learning the best practices for effective video ads on YouTube is the many tutorials on Google Ads.
- Length and quality: the shortest video ad length is 6 seconds and it is recommended to ultimately limit the length to 3 minutes or less. A good basic rule of thumb is to start with 15 seconds to 30-second video ads to get your message communicated.”
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