Demand Generation. As content marketers, sometimes those words put a dark cloud over our efforts. We’re supposed to be strategizing, planning, crafting and distributing content to create the best buying experience for our clients.

Content Marketing Institute is hosting a webinar ‘Content Marketing in a Demand-Gen World’ on Wednesday, January 19, 2021, at 2.00 pm ET.

The CMI team says, “Join us on February 16 where Robert Rose, Mark Bornstein and Stephanie Stahl will discuss the role of content marketing in a demand-gen world.

We’ll tackle topics like:

  • Content marketing as a service
  • The difference between demand generation and demand identification (and how content marketing can address it)
  • Why having owned, shared, and earned platforms is a must
  • How we can break free of the “content box” and start pushing content boundaries across all channels
  • And more…submit one topic you’d like covered when you register. We’ll tackle as many topics as we can!”

Content Marketing in a Demand-Gen World

Content Marketing Institute

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