Guide to Using Facebook Events Manager
Facebook Events Manager gives you insight into the traffic on your website. It can show you which pages people look at, on which devices they view your content.
Social Media Examiner contributor Anna Sonnenberg has published n guide to help you use Facebook Events Manager for better results.
She says, “If you want to reach the widest possible audience, target off-Facebook conversions, and get the most accurate reports, you need Events Manager and Facebook’s new Aggregated Event Measurement protocol. In fact, mastering these tools is essential if you’re planning paid campaigns in 2022.
Events Manager can completely transform the delivery and performance of your Facebook ads. Here are some of the biggest perks you can get from using this built-in tool:
Audience Targeting: Due to iOS 14.5–related updates, you may have trouble reaching iOS users with your Facebook ads. In fact, the only way to deliver ads to these users is to optimize your campaign for a conversion you’ve configured and prioritized in Events Manager.”
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