Meaningful headlines attract both visitors and search engines. It is very important to craft headlines that reflect the core of your content.

Search Engine Journal contributor Danny Goodwin has shared 12 headline writing tips to drive traffic & clicks.

He says, “The following tips and methods below will help you turn a poor or average headline into one that earns clicks and pulls in readers.

1. Look At Google Search Results

Once you’ve researched the keyword(s) you’re planning to target, analyze the search engine results page (SERP) to see the articles you’re competing against.

How can your content stand out?

What is the user intent?

Are the top results listicles? How-to articles? Commercial content?

If you’re going to rank on Page 1, you need to have a comprehensive understanding of what kind of content is already there if you’re going to be a serious competitor.”

12 Headline Writing Tips To Drive Traffic & Clicks

Search Engine Journal

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