User-generated content (UGC) is a great way to create your space in Google search results. It is a cost-effective way to drive more visitors to your site.

Google’s John Brown has published a guide to user-generated content.

He says, “User comments are a great way to drive discussion and engagement around articles. But if a publisher wants to run ads on pages where user comments appear, all of the content on those pages — including comments — must follow our Publisher Policies. Publishers are responsible for ensuring that comment sections, forums, social media postings or anything else that users generate on their site or app are compliant with our Program Policies. This content is also subject to our Publisher Restrictions.

To help publishers manage user-generated content (UGC), we’re sharing a new infographic and troubleshooter with important information, like what to consider before incorporating UGC and helpful management strategies.”

Your guide to user-generated content

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