Three YouTube Ad Targeting Options You Should Consider
YouTube advertising can help you to engage with your most valuable audiences on the world’s largest video platform. With the right ad formats, you can attract new customers within your budget.
Social Media Examiner contributor Joe Martinez has published an article highlighting three YouTube ad targeting options to expand your reach.
He says, “Want to reach more of the right people with your YouTube ads? Wondering which targeting options you should try?
In this article, you’ll discover three ways to target people with your YouTube ads.
#1: Target Audiences by YouTube Remarketing Lists
If you’re just getting started with YouTube advertising and aren’t sure who to target, why not start with people who already know about your business? One of the best ways to test if YouTube will work for your strategy is to see how your current prospects engage with your video ads.
If you’re already running RLSA (remarketing lists for search ads), display, or discovery campaigns, odds are you already have audiences created in your Google Ads account. Even if you don’t, you can create new audiences in Audience Manager.”
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