To achieve content marketing success, you need to use social media wisely. By using the right calendar, you can make social media content marketing easier.

HubSpot has published a free social media content calendar template for marketers.

Lindsay Kolowich says, “When you open the social media content calendar template, you’ll notice the bottom of the Excel spreadsheet has several different tabs, most of which are dedicated to a specific social network.

content calendar excel tabs: schedule, monthly planning calendar, content repository, twitter updates, facebook updates, linkedin updates, instagram updates, pinterest updates

Since each social media network is a little different, you don’t want to craft a generic social media post and use it across LinkedIn, Facebook, Twitter, Instagram, and Pinterest. Instead, it’s best practice to create a different worksheet for each platform.


A few reasons. Image sizes vary across all platforms, the types of content that work well on Facebook might tank on Twitter, and external links are great for Twitter but nearly impossible to use effectively on Instagram.”

The Social Media Content Calendar Template Every Marketer Needs [Free Template]

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