Everything You Need to Know about Responsive Search Ads
Responsive search ads let you create an ad that adapts to show more text—and more relevant messages—to your customers.
HubSpot contributor Rebecca Riserbato has published a detailed article on responsive search ads.
She says, “Responsive search ads are great to use for brand awareness and lead generation, while dynamic ads are helpful for content and keyword-based pages.
Now, you might be wondering what the benefits of responsive search ads are — let’s review below.
1. Personalized search ads.
One of the main benefits of responsive search ads is personalization. Since 90% of U.S. consumers find marketing personalization very or somewhat appealing, it’s important to make your ads as personalized as possible.
Responsive search ads are displayed based on a user’s search history, past clicks, device type, and search query (keywords used). Google will use the title and description you wrote that is most relevant. Additionally, responsive search ads can be tailored depending on a user’s current location, regular location, or location of interest.”
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