Content marketing can get you the best results provided you continue to innovate and experiment with new promotional tactics.

Content Marketing Institute contributor Stephanie Stahl has shared 100+ content marketing trends and predictions for success in 2022.

She says, “The quality of the content experiences you serve up can make you rich or poor, trusted or irresponsible, purposeful or irrelevant. Brands that offer sub-par experiences on their websites, at an event, in a whitepaper, etc., may never have a chance to win people back. Show off your best work in the new year because customer patience will be thin, and choices will be plentiful.

Sharpen your focus on video, audio, and multimedia experiences

In 2022, video will continue to grow. If you need to add videos to your content, you need to plan for it as part of your process. It’s a lot of work – here’s how to get started:

  1. Determine if your audience likes to consume video content and identify their preferred channels.
  2. Create several video flows.
  3. Allocate budget to support the frequency of production and promotions.”

100+ Content Marketing Trends and Predictions for Success in 2022

Content Marketing Institute

Sharing is caring