Analytics is a vital element that helps you foster the growth of your marketing campaigns. In 2022 too, you need to stay focused on marketing analytics for sales improvement.

Portent’s Michael Wiegand has shared six ways to prepare your digital analytics setup for 2022.

He says, “As the holiday season draws near, more clients and co-workers are taking some well-deserved breaks with friends and family. If you have some time to take a breath and look toward the future, you’ll want to use it to prepare your digital analytics practice for some of the inevitable changes looming next year.

1. Adopting Google Analytics 4

Back in October of 2020, Google launched the latest version of their much-relied-on analytics platform to mixed reviews. Do a quick search for “google analytics 4,” and you’ll find a “People Also Ask” section filled with things like:

  • Is Google Analytics 4 better than Universal Analytics?
  • Why does Google Analytics 4 suck?
  • Why do I need GA4?

The digital marketing industry is notoriously change-averse, and we heard a lot of the same protests when Universal Analytics launched.”

You May Also Like These Topics...

Exploring New Opportunities with AI-driven Predictive Analytics

Analytics is the key to understanding your customers and driving more sales. Moving on, artificial intelligence technology adds enormous value to data analytics. MarTech’s Chris Wood has published a comprehensive article on how marketers can find new business opportunities with AI-powered predictive analytics. He says, “Much of the way marketers use predictive analytics is customer-focused. […]

Sharing is caring

How to Analyze Your Marketing: Google Analytics Strategy [Podcast]

Social Media Examiner has published a new podcast episode ‘How to Analyze Your Marketing: Google Analytics Strategy’ featuring Julian Juenemann. Michael Stelzner says, “Are your marketing efforts working? Wondering how to elevate your marketing? To explore how to strategically analyze your marketing using Google Analytics, I interview Julian Juenemann on the Social Media Marketing Podcast. Julian […]

Sharing is caring

How to Get Started With Marketing Analytics: A 5-Step Framework [Video]

Social Media Examiner has published a new video ‘How to Get Started With Marketing Analytics: A 5-Step Framework’ to help you improve your marketing performance with marketing analysis. The SME team says, “Want to better understand if your marketing is working? Need to do more with marketing analytics? Measurement marketing expert Chris Mercer shares his […]

Sharing is caring

Google Analytics: Scientific strategy for site improvement #ad

Google is willing to share its computing power and its knowledge of what is important to website traffic with any webmaster/ site owner who wants a better performing website for their business. And, of course, Google’s knowledge about the web beats yours and mine and your mentor’s put together. Google Analytics allows you to understand […]

Sharing is caring
Sharing is caring