When it comes to video marketing, YouTube has turned out to be the one-stop destination. It provides an unparalleled opportunity to make the most from your video content.

Entrepreneur magazine contributor Terry Tateossian has published an article highlighting the five challenges of YouTube marketing.

He says, “There is no denying that YouTube presents a huge opportunity to reach and engage with diverse audiences, but only when done right. Here are some of the biggest challenges that marketers face on the platform.

1. Targeting the wrong audience

Many marketers make the mistake of targeting the wrong audience, resulting in visitors slipping away regardless of content quality. It is easy to believe that your video is going to appeal to all sorts of demographics, so you may end up choosing the wrong audience.

To avoid this mistake, it is important to determine your customers’ demographics. Unless life on Earth is threatened due to oxygen running out and you are the only one selling oxygen, not everyone needs whatever you are offering. So, who is your target customer? Women, men or both? Young or old? Married or single? Other demographic segments to focus on are cultural background, occupation, income, educational level and location.”

The 5 Greatest Challenges of YouTube Marketing

Entrepreneur

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