When it comes to B2B marketing, connecting with the right people is far more important than connecting with a lot of people. LinkedIn is a great platform to reach your B2B marketing goals.

Orbit Media’s Andy Crestodina has shared a comprehensive article ‘LinkedIn for B2B Marketers’ with tips for profiles, promotion, and posting.

He says, “This post is for you as a B2B marketer, not the brand you work for. These LinkedIn marketing strategies will start with your profile, then move on to content promotion and outreach.

1. The best LinkedIn profile tip: Connect the dots

Probably, sometime later today, someone is going to look you up. They go straight to LinkedIn to find you, or they search Google and your LinkedIn profile ranks for your name.

Here are some of the moments that trigger a view of your LinkedIn profile.

  • You sent them an email
  • You left them a voicemail
  • Someone mentioned you in a conversation
  • They are in a meeting with you.”

LinkedIn for B2B Marketers: 10 Tips for Profiles, Promotion and Posting

Orbit Media

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