LinkedIn is a great platform to connect with professionals from your own domain. It helps you to increase your knowledge and grow your business.

HubSpot’s Emma Brudner has published a useful article on writing LinkedIn prospecting messages.

She says, “LinkedIn provides access to an ocean of prospects and some valuable insight into what makes them tick — but connecting with them is a struggle in itself. Prospecting on the network is every bit as tricky as it is potentially productive, and if you want to do it effectively, you need to master the art of the LinkedIn sales message.

To help you get there, we’ve put together a blueprint of a LinkedIn prospecting message that can consistently deliver results and tacked on some other effective LinkedIn message templates to boot.

Effective LinkedIn Messages

Whether you’re sending an InMail or a good old-fashioned message, look to the following template as a guide.

linkedin prospecting messages

Let’s dig into the nine components.

1. Their first name

Start with some degree of familiarity and specificity — greet your prospect by their first name so they know this message is intended specifically for them. “To whom it may concern” won’t cut it when sending LinkedIn prospecting messages.”

LinkedIn Prospecting Messages: How to Nail One [+ Templates]

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