By evaluating how your social media marketing campaigns are performing, you can continue to make the required changes for achieving better results.

Orbit Media’s Andy Crestodina has shared five ways to help you use Google Analytics to track social media.

He says, “This post shows the step-by-step process for answering each of these questions.

  • How much traffic is social media bringing to your site?
  • Which specific social networks are sending traffic to your site?
  • How much social traffic is going to any specific blog post or web page?
  • How to create a segment to see social media traffic in any report?
  • Which social media campaigns are attracting and converting visitors?

SHORTCUT! I built a custom report that will show you all of the social media traffic to your website. Just click this button and then select the Google Analytics account you’d like to add it to.”

How to Use Google Analytics to Track Social Media: Here are 5 Quick Ways

Orbit Media

Sharing is caring