With LinkedIn Pages, you can find your place in the world’s professional community. They help you drive brand awareness & quality engagement with professional audiences.

Social Media Examiner contributor Anna Sonnenberg has shared eight useful tips to help you optimize your LinkedIn company pages.

She says, “Is your LinkedIn company page ready for dark mode? Are there other features you should consider adding to make the most of LinkedIn?

In this article, you’ll discover how to update your LinkedIn company page and content to maximize professional networking and lead generation capabilities in 2022.

#1: Optimize Your Company Page for Dark Mode

Following the lead of many other social media channels, LinkedIn announced a dark mode option in September 2021. Although the platform is rolling out the feature gradually rather than all at once, you shouldn’t wait to start optimizing LinkedIn content or layouts for dark mode.

Your logo identifies your brand across LinkedIn and your content helps your company establish authority so it’s essential to ensure both the logo on your page and the images in your content display correctly.”

How to Optimize Your LinkedIn Company Page for 2022

Social Media Examiner

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