Key Challenges in SEO
SEO continues to change with advances in search algorithm design. You need to keep your SEO strategies updated for better results.
Vertical Leap contributor Gemma Scarth has shared four biggest challenges in SEO right now.
She says, “Aside from the high volume of major algorithm updates, we’ve also had big technology announcements from Google and a preview of what the next chapter in search will look like. In this article, we explore how the latest changes in search create new challenges for SEOs and make some older ones even trickier to deal with.
1. UX becoming a top ranking factor
With the recent page experience update and the rollout of Core Web Vitals, Google is paying more attention to user experience (UX) signals than ever. Over the years, we’ve had mobile-friendly updates, page speed signals and a range of UX factors introduced to the ranking algorithm but, now, Google has a cumulative signal for page experience capable of measuring the user experience of websites and individual pages.
Historically, signals like mobile-friendly have never been too demanding but Core Web Vitals puts pages under the microscope.”
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