2022 Social Media Marketing Predictions
Social media platforms are growing and enabling several businesses to enhance their online reach. Every year, we see newer features added to these platforms which make marketing and promotions even easy.
Social Media Today contributor Andrew Hutchinson has shared 26 predictions for social media marketing in 2022.
He says, “There’s certainly a lot happening – here’s a platform-by-platform overview of key trends you can expect to see take shape in the 12 months ahead.
Despite rising challengers, and a steady stream of controversies (both real and invented), Facebook remained atop the social media heap in 2021, with its 2.9 billion active users dwarfing all others, and forming the largest interconnected network of humans ever created.
The platform may be losing touch with younger audiences, but it also continues to expand into markets, offsetting any major usage declines, while it also continues to add new ad tools and business options to build a more complete platform, and facilitate the next stage of brand connection.”
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