Complete Guide to Content Audits
A content audit is an SEO task in which you evaluate the current content on your website, blog, and landing pages. It helps you improve your content quality and generate more web traffic.
SEOTesting.com Crystal Ortiz has published ‘The Complete Guide to Content Audits : With Reports To Run’ to help you perform content audits.
She says, “Content audits are performed after your site has already been active for a certain amount of time (usually 3-6 months minimum) and you’re looking to review and improve the efforts you’ve already made.
If you’re just starting from scratch, you won’t have enough data to perform a content audit. Instead, you’ll want to perform keyword research and create an outline of your website based on that research, your business objectives, and other factors.
Remember, you’ll want to perform a content audit when:
- Your site is already established (at least 3-6 months).
- Your site is ready for regular maintenance. We recommend once a quarter, or at least once every 6 months.”
Comments are closed.
