Content marketing is one of the most successful forms of marketing that helps you grow your business up to your expectations.

Content Marketing Institute contributor Stephanie Stahl has published an article highlighting B2B content marketing insights for 2022.

She says, “Companies are waking up to the power of content marketing due in part to the pandemic.

That’s not some grand pronouncement from the Content Marketing Institute. It’s a recurring refrain we heard from you (or content marketers like you) in our 2022 B2B research.

Among the open-ended responses to “How does your content marketing look post-pandemic?”

  • “Who would have thought that a pandemic would be the thing to finally bring content marketing out from behind the shadows and into the forefront of marketing communication?”

These insights add context to the quantitative findings in the B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2022 report produced by Content Marketing Institute and Marketing Profs and sponsored by ON24.”

B2B Content Marketing Insights for 2022: More Budget, More Work, More Empathy [Research]


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