Ego bait content refers to “stroking the ego” of whichever influencer or website owner you want a link from. contributor Carrie Powers has published ‘The Serious SEO’s Guide to Using Ego Bait Content’.

She says, “The word ego has multiple definitions. In psychoanalytic theory, for instance, the ego is “that portion of the human personality which is experienced as the ‘self’ or ‘I’ and is in contact with the external world through perception.”

In the context of ego bait, though, ego can be defined by its more common meaning: “Your idea or opinion of yourself, especially your feeling of your own importance and ability.”

Most of us want to feel better about ourselves and our skills, and that’s why ego bait works. Ego bait is a tried-and-true marketing practice that involves talking about someone in a positive way in order to gain their attention. In other words, it means baiting people into action by boosting their egos.

What kinds of actions can people take, exactly? Usually, it has to do with spreading the word about the content in which they were mentioned.”

The Serious SEO’s Guide to Using Ego Bait Content

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