Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls.

Search Engine Land is hosting a webinar ‘Killer Paid Search Tactics That Every Marketer Needs to Know’ on Thursday, October 13, 2021.

The SEL team says, “In this webinar, the paid search geniuses from Media Experts and conversation intelligence pros at Invoca will show you how to implement and execute these killer paid search tactics that will turn more high-intent searchers into inbound calls that accelerate your customer acquisition.

In this webinar, you’ll learn:

  • The latest trends in paid search to guide your PPC strategy in 2021
  • How to use AI to automate and optimize CPC bidding
  • How to make click-to-call ads even more effective
  • What you need to get real-time attribution for calls and conversions driven by paid search
  • Tactics for optimizing campaigns to drive more high-value sales calls.”

Killer Paid Search Tactics That Every Marketer Needs to Know

Search Engine Land


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