E-commerce SEO Mistakes You Should Avoid
It is important to make your e-commerce business website user-friendly and search engine friendly. It should be optimized and its pages should be in the best position to rank.
DeepCrawl contributor Daniel Cartland has shared 5 E-commerce SEO mistakes that are bloating your website.
He says, “Correcting these 5 common issues will help search engines focus on the pages you want to be ranking.
eCommerce SEO Mistake #1: Linking to canonical product pages
Many eCommerce websites have product URLs that contain the category the product belongs to. This is a common and often default setting on many popular CMS, for example:
Product – 32kg Kettlebell
Simple URL – example.com/32kg-kettlebell
Category URL 1 – example.com/kettlebells/32kg-kettlebell
Category URL 2 – example.com/weights/32kg-kettlebell
Category URL 3 – example.com/home-gym/32kg-kettlebell
The multiple-category URLs often canonicalize back to the simple product URL to ensure there are not several URLs competing in the SERPs (you should always check that a canonical is in place). However, this still produces additional URLs to be crawled, when in fact only one is needed.”
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