An internal link is a hyperlink between two pages on the same website. They provide a smooth way for transition within the website.

Content Marketing Institute contributor Ann Smarty has published an article on using internal links to get better reception from search engines and readers.

She says, “Much of your interlinking strategy will rely on your editorial direction and calendars. Likely, your familiarity with the content will create some obvious choices. Here are a few general suggestions to help identify the more valuable content to link to:

Keep an eye on your high-ranking content

Link to content that’s already successful. Google’s Search Console is a great place to find those pages. Go to the Performance section and click through to the Pages tab:

Find pages on a topic related to the new content. Click the + button to create a new filter, choose to filter by keywords in URLs or search queries.”

Use Internal Links to Get a Better Reception from Search Engines and Readers

Content Marketing Institute
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