The 4 Stages of Personalization [White Paper]
Personalization helps you move closer to your customers and inspire them to take desired actions. In almost all the marketing functions, you can add the element of personalization and improve your ROI.
Digital Marketing Depot has published a new white paper ‘The 4 stages of personalization’ explaining the key stages of personalization.
About the white paper
Personalization can be an effective strategy! Per Salesforce’s State of the Connected Customer, 57% of customers are willing to provide their data in exchange for a more personalized experience. The problem is that only 22% of customers are satisfied with the level of personalization that brands are delivering.
Where are brands missing the boat, and what are most brands actually doing in terms of personalization?
Upland Localytics analyzed 23 billion push notifications in an attempt to figure that out. What we discovered is that there are four distinct stages of personalization.
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