Analytics is the key to understanding your customers and driving more sales. Moving on, artificial intelligence technology adds enormous value to data analytics.

MarTech’s Chris Wood has published a comprehensive article on how marketers can find new business opportunities with AI-powered predictive analytics.

He says, “Much of the way marketers use predictive analytics is customer-focused. They want to find customers who are more likely to buy. And in an effort to be more efficient, marketers will put their efforts and budget into engaging these customers that have more intent.

Another time-saving method, however, focuses on the timing of an event or opportunity that marketers can jump on. This strategy, called time series forecasting, can also help marketers avoid a bump in the road and save themselves from a headache.

Drawing on your company’s current data resources, algorithms can arrange the data into patterns, and AI makes the insights even more actionable. The two main patterns or themes that predictive analytics determines are seasonality and cyclicality. They are repeatable phenomena that marketers can see coming over the horizon, and act on them.”

Using AI-powered predictive analytics to time your next move

MarTech


You May Also Like These Topics...

Digital Analytics Setup for 2022

Analytics is a vital element that helps you foster the growth of your marketing campaigns. In 2022 too, you need to stay focused on marketing analytics for sales improvement. Portent’s Michael Wiegand has shared six ways to prepare your digital analytics setup for 2022. He says, “As the holiday season draws near, more clients and co-workers […]

Sharing is caring

How to Analyze Your Marketing: Google Analytics Strategy [Podcast]

Social Media Examiner has published a new podcast episode ‘How to Analyze Your Marketing: Google Analytics Strategy’ featuring Julian Juenemann. Michael Stelzner says, “Are your marketing efforts working? Wondering how to elevate your marketing? To explore how to strategically analyze your marketing using Google Analytics, I interview Julian Juenemann on the Social Media Marketing Podcast. Julian […]

Sharing is caring

How to Get Started With Marketing Analytics: A 5-Step Framework [Video]

Social Media Examiner has published a new video ‘How to Get Started With Marketing Analytics: A 5-Step Framework’ to help you improve your marketing performance with marketing analysis. The SME team says, “Want to better understand if your marketing is working? Need to do more with marketing analytics? Measurement marketing expert Chris Mercer shares his […]

Sharing is caring

Google Analytics: Scientific strategy for site improvement #ad

Google is willing to share its computing power and its knowledge of what is important to website traffic with any webmaster/ site owner who wants a better performing website for their business. And, of course, Google’s knowledge about the web beats yours and mine and your mentor’s put together. Google Analytics allows you to understand […]

Sharing is caring
Sharing is caring