Tips for Successful Influencer Marketing Campaigns
Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, people, and organizations who have a purported expert level of knowledge or social influence in their field.
Entrepreneur magazine contributor Christina-Lauren Pollack has shared some useful tips to run successful influencer marketing campaigns.
She says, “According to Statista, “Influencer marketing is on the rise, which is made apparent by the recently released figures indicating that value of this specific market more than doubled between 2019 and 2021, growing from 6.5 billion to 13.8 billion U.S. dollars in the three years alone.”
An insider’s tips for successful influencer marketing campaigns
As a lifestyle blogger and social media influencer for the past decade, I’ve worked with hundreds of top brands and retailers on campaigns. From collaborations with chains like Safeway and Ulta Beauty to working with major brands like Olay, Reebok and Dove, I’ve done more influencer marketing campaigns than I can count. Whether I’m crafting sponsored blog posts, hosting an event in a retail store, creating YouTube videos or doing Instagram promotions, the types of campaigns I’ve done have varied greatly.”