LinkedIn is a great platform that allows you to build professional connections and continue to convert them into customers.

Social Media Examiner contributor Michael Stelzner has published an article highlighting some useful tips to help you sell on LinkedIn without investing in ads.

He says, “On LinkedIn, you need to remain mindful of where people are within the journey from the cold bucket into the hot bucket and prepare your profile and page to accommodate all three buckets.

#1: Tips for Selling via Your LinkedIn Profile

Showcase the Right Content in Your LinkedIn Featured Section

On your LinkedIn profile, you can speak to people at different points in the journey through the content you showcase in the Featured section, which appears right below your About section. In this section, you can share LinkedIn posts, link to off-platform content, and upload relevant documents or images.

Here are some tips for featuring content that speaks to people throughout the customer journey”.

Selling on LinkedIn Without Ads

Social Media Examiner

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