Post Google’s Page Experience Update, you need to rework your website promotion strategies. The Google update includes changes such as secure sites, safe-to-browse sites, non-intrusive interstitials, and core web vitals.

Perficient’s Digital Marketing Director Matt Ruud has published an article highlighting four ways to prepare your site to face the Google update.

He says, “Here are four things you should know about Google’s Page Experience Update and what you can do to set your site up for success:

1. The Page Experience Update integrates multiple ranking factors into one aggregated signal.

This integration lets Google rapidly test new, yet-to-be-announced aspects of the user experience as part of a larger ranking signal.

Why does this matter to you and your customers? A user’s experience with your site impacts their ability to find what they are looking for and leave satisfied. If users can’t get what they came for or lose patience waiting for it, it might as well not exist on your site. Google cares about providing a great user experience, so it makes sense that it plays a role in ranking.”

Google’s Core Web Vitals Update and What You Should Be Doing Now

Perficient


You May Also Like These Topics...

Google SERPs – Six Things to Know

The Google search engine results pages (SERPs) continue to get more complex and visual with hundreds of new SERP features. seoClarity contributor Mitul Gandhi has published an article on evolution of the Google SERPs. He says, “There’s a handful of SERP features that transform the results pages from primarily text-based to image-based. Some of these include: […]

Sharing is caring

Does a CMS matter for ranking in Google Search? [Video]

Watch John Mueller answering the question ‘Does a CMS matter for ranking in Google Search?’. Sharing is caring

Sharing is caring

Achieve your goals across Google’s ad channels with Performance Max [Guide]

Performance Max campaigns are a new way for advertisers to access all Google Ads inventory from a single campaign across YouTube, Display, Search, Discover, Gmail and Maps. The Google Ads team has published ‘Achieve your goals across Google’s ad channels with Performance Max’, Google’s official guide to creating and optimizing Performance Max campaigns. The Google Ads team […]

Sharing is caring

Drive sales, leads and web traffic with Video [Guide]

Google has published a new guide ‘Drive sales, leads and web traffic with Video’ to help marketers get the most from their websites. The Google Ads team says, “People are turning to digital platforms like YouTube for shopping inspiration and product discovery. In fact, 70% of viewers say they’ve purchased products they found on YouTube. […]

Sharing is caring
Sharing is caring