The social media domain continues to grow at a steady pace. By creating contemporary marketing campaigns, you can give a new edge to your business.

Blogging Wizard contributor Adam Connell has shared 28 latest social media statistics to help you plan your social marketing strategy.

He says, “First, let’s take a look at some general social media statistics that tell us more about the industry as a whole.

1. There are 4.2 billion active social media users worldwide

That’s 490 million more social media users than at the start of 2020 and shows that social media is still growing rapidly. It’s also 53.6% of the total global population (around 7.8 billion people).

Yep, you heard it right – more than half of all the people on earth use social media.

And that’s even more impressive when you consider that only 4.66 billion people have access to the internet.

4.2 billion active social media users worldwide

Source: WeAreSocial/Hootsuite

2. 74% of Americans are active social media users

This makes the US one of the top countries in terms of social media adoption rates. Only Europe has a greater adoption rate, with 79% of the population active on social media.”

28 Latest Social Media Statistics: What Is The State Of Social Media?

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