Always-on content marketing refers to a marketing strategy centered around consistent audience engagement and messaging that signals your availability.

Forbes contributor Chelsea Waite has published an in-depth article on creating an ‘Always-On’ content marketing strategy.

She says, “Always-on content marketing is the opposite of taking a one-off or “campaign” approach. Instead, it utilizes an ongoing content strategy that is scalable (and often automated for optimal results). What it really means for marketers, though, is that they should make the most of their data through effective content analytics.

Now, you may ask: What’s the difference between always-on and “always available?” Think of it this way — your company’s website runs nonstop. Your content is available whenever consumers want to engage with it. If someone wants to sign up for your newsletter in the middle of the night, they can, and you can thank them while catching their first-party data in your sleep. That’s “always available” marketing, but “always-on” involves an additional tactic or component that’s continuously optimizing your content marketing, like artificial intelligence.”

What’s ‘Always-On’ Content Marketing, And Why Should You Be Doing It?

Forbes

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