Local keyword research is the process of finding keywords that people search for when looking for local products and services.

Ahrefs contributor Joshua Hardwick has shared a five-step process to help you perform local keyword research in 2021.

He says, “In this guide, you’ll learn:

Why is local keyword research important?

Local keyword research is important because you need to understand what people type into search engines like Google when looking for your business’s products or services.

That might sound obvious, but that’s kind of the problem.

Most people just guess these keywords and assume they know how people are searching for their business. This often leads to them targeting the wrong keywords or completely neglecting keywords that could positively impact their bottom line”.

How to Do Local Keyword Research in 2021


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