Content marketing is one of the most successful tactics to strengthen your online sales. It helps you expand your boundaries and convert more customers.

But to make your content marketing strategy a success, you need a strong SEO plan.

Rank Ranger contributor Liraz Postan has published an article explaining how content marketing and SEO work together.

He says, “In this post, I’ll show you why implementing a well-thought-out SEO content marketing strategy could power your business for years to come (and how to get started).

But first…

WHAT IS CONTENT MARKETING?

Content marketing is a form of marketing where the marketer creates content designed to engage with their users during the stages before they are ready to make a purchase. This could include content designed to answer common questions potential customers ask, or even content designed to entertain. The goal of content marketing is to generate interest and engagement with a highly targeted audience.

The advantage of this strategy is when the prospect is ready to buy, they already have a relationship with your brand. What’s more, the brand has established trust and authority, which are essential elements in making a sale.”

HOW CONTENT MARKETING AND SEO WORK TOGETHER

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