Newsjacking refers to the process of producing content that references breaking news and hyper-relevant, trending stories. It allows you to generate additional publicity and media attention for your business.

Semrush contributor Margarita Loktionova has published a comprehensive article on leveraging newsjacking for your content in 2021.

She says, “Newsjacking isn’t a particularly “new” tactic; brands have been implementing it as part of their content strategies for the best part of a decade. One of the best things about it, though, is that it continues to be effective, especially given the concentrated focus around breaking news stories on social media platforms (such as Twitter).

A potentially high ROI is another reason why newsjacking remains a great tactic. In the same way that social media marketers are always chasing that elusive “viral” unicorn, newsjacking allows brands to capture a quick-moving zeitgeist. That can mean a lot of additional exposure and brand awareness without high campaign spends.

There are also secondary benefits. If your newsjack is done really well, it can end up becoming a news story within itself, which will might help you generate backlinks from and features in a variety of reputable, high-authority media sites. This, in turn, can boost your SEO in the long term, providing value long after the original news story has been forgotten.”

How to Leverage Newsjacking for Your Content in 2021 (+Examples)

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