Maybe you’ve been online a long time, or maybe you are new in this profession. Either way, avoiding mistakes (either rookie mistakes or careless mistakes) will improve your results.

Keep your eye on the ball. What is your mission? What is the purpose of your activity? Of course, it is likely to ultimately be to earn a living, but that can be done in many ways. Why are you publishing your newsletter or updating your website?

The answer, to be effective, needs to be user-focused. What are you trying to help your readers/ users/ customers accomplish? That’s the key to successful online marketing if you:
1. Answer that question carefully and with some detail
2. Make all your content decisions based on their contribution to that goal.

With that clear understanding of your goals, you can take the next steps:

Increase your web presence to attract new customers

Select your content (on your site and in your social media) to reach out to your prospective clients and provide what they need as background to understand the causes and solutions for their problems. Demonstrate your expertise so they will become followers.

You are giving value and are building brand loyalty with the people who are most likely to become loyal customers.

Now, once they understand the background of their problems, the kind of thing that contribute to a solution, and your expertise in this area, you can show them your solutions that meet their needs. Because now they will be paying attention to you.

Of course, your challenge doesn’t stop there. You must provide the tools (order forms, shopping carts, payment processors, etc.) they need to actually buy from you.

Measure your results

Use the trend data you collect in these results to recognize where you have opportunities to focus on sub-niches that are most fruitful. More content, more ads, more attention to these strong areas will lead to improving your overall results.

Your goal is measurable results. Measure things like website traffic, lead generation, return of investment and so much more. These are key performance indicators, showing you where your marketing is weak and needs improvement, and where it is strong and needs to be maximized.

The goal in making these content adjustments is to get your web presence ranked high in the search engines for those things people are actually interested in and are searching for, so that when someone searches for a solution that you offer they will find you. If someone searches “cell phone repair,” for example, your website should appear toward the top of the list, on the first page of the results, at a minimum.

Integrate your Marketing Channels

There needs to be obvious continuity and even synchronization across your social media profiles, blogs, and websites. Your overall internet strategy needs to control what you do everywhere.

It’s time to take advantage of the power of the internet to spread your message. It’s easy to find all of the technology necessary to integrate your social media profiles, blogs and websites with their overall online strategy. And a lot of this technology is free.

Develop new strategies that will ensure maximum exposure for your brand. This integration will create a powerful synergistic effect that will magnify the value of your sales pages.

Focus on your clients, not your product

Your job is to make sure that your clients are happy, which requires that your customer service is excellent. That’s the way to sell lots of products and services.

Repeat after me, “If I want to succeed, I need to focus on clients first and the success of those clients. Then they will respond by trusting me and following my recommendations.”

That is the way IM NewsWatch has succeeded, always giving helpful, actionable information to our readers.

Get Testimonials from Satisfied Customers

Testimonials are often the key to getting hesitant new customers to take action and actually purchase your product.

If you can’t get customers to review and give testimonials of your service or product, then you are hampered and won’t reach the best results your products are capable of.

A digital marketing company that fails to focus on developing customer relationships and testimonials is making a big mistake.

So, to practice what we preach, how about responding to this post, telling us what IM NewsWatch has meant to you.

Sharing is caring