The MozCon Virtual 2021  was held recently. MOZ has made available the MozCon 2021 video bundle for sale.

MOZ contributor Miriam Ellis has shared five local business marketing takeaways from MozCon Virtual 2021.

She says, “The MozCon 2021 video bundle is now on sale for anyone who couldn’t make it to the conference, and today I’d like to give you a taste of what you stand to learn from some of the most relevant and exciting presentations, which you can put to work for the local businesses you’re promoting.

1. Studies begin to surface Google Posts strategies

Google Posts have existed for about five years, but it’s only recently that we’ve started to see studies done that identify winning tactics utilizing them. Joy Hawkins was our one strictly-local expert at MozCon 2021, and she used her speaker spot to set out a smörgåsbord of Google Posts tips for viewers based on her agency’s testing. Here were some of my favorites:

  • Offer and COVID-type Posts received the most clicks in 2020, and posts featuring specials are clear winners.
  • Don’t use stock photography, but do use text in your images to increase engagement.
  • Have fun with emojis in your posts — they increase clicks!”

5 Local Business Marketing Takeaways from MozCon Virtual 2021

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