Your Guide to Creating a Digital Marketing Funnel
According to Webfx, a digital marketing funnel describes the steps that users take to move from being a prospect to a customer.
Entrepreneur magazine contributor Deepak Kanakaraju has shared some useful insights to help you create a digital marketing funnel.
He says, “There are different stages in the funnel, and the only way to make an ad campaigns work is to make sure that all the stages of the funnel are built in a solid way. In general, branding campaigns are out of the question for small businesses that are bootstrapped. Just putting your brand name on TV and banners is not going to convert viewers into customers.
Digital marketing becomes more effective when it’s focused on lead generation. Collecting names, emails, and phone numbers are the best way to bring potential customers into the funnel. And the best way to get viewers to opt in is to give away a free resource in return. This is usually called a lead magnet because it attracts the leads. Think of it like an ethical bribe that you give to the visitor in return for their email ID and the permission to market to them again through email.”
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