Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. And once you get a potential customer to call, they convert at 10x the rate than they do online, so you might be sitting on a gold mine. But driving inbound calls with PPC is a bit different than clicks, and attribution and optimization can be tricky.

Martech is hosting a webinar ‘Killer Paid Search Tactics That Every Marketer Needs to Know’ on Tuesday, August 10, 2021, at 1.00 pm EDT.

The Martech team says, “In this webinar, you’ll learn:

  • The latest trends in paid search to guide your PPC strategy in 2021
  • How to use AI to automate and optimize CPC bidding
  • How to make click-to-call ads even more effective
  • What you need to get real-time attribution for calls and conversions driven by paid search
  • Tactics for optimizing campaigns to drive more high-value sales calls.”

Killer Paid Search Tactics That Every Marketer Needs to Know


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