SiteVisibility has published a new podcast episode ‘A Strategic Approach To Influencer Marketing’ featuring influencer marketing consultant, Gordon Glenister.

Listen to the podcast to explore:

  • Is greater regulation needed in the field of influencer marketing?
  • Did influencer marketing exist 100 years ago?
  • What is influencer marketing strategy?
  • What are the components that should feature in an influencer marketing strategy?
  • When’s a good time to collaborate with micro influencers?
  • Gordon’s favourite b2b influencer marketing examples
  • Gordon’s recommended influencer marketing software.

A Strategic Approach To Influencer Marketing


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