The ‘content is king’ mantra may have lost some of its novelty as a catchphrase, but the sentiment has never been more important. Brands are being challenged to produce authentic, high-value, personalized content faster than ever before, in order to differentiate themselves from competitors and win the loyalty of customers.

Content Marketing Institute is hosting a webinar ‘Building a Content Strategy: Setting the Foundation for High Velocity Content Production’ on Wednesday, July 28, 2021, at 2.00 pm ET.

The CMI team says, “Watch Garrett Ruiz for his webinar, Building a Content Strategy: Setting the Foundation for High-Velocity Content Production, to learn how to build a content strategy for long-term success.

You’ll learn:

  • How a ‘content strategy’ differs from a ‘content plan’ (and why you need both)
  • What foundational elements to include in your content strategy
  • Why content teams need to lean into messaging and campaign strategies”.

Building a Content Strategy: Setting the Foundation for High Velocity Content Production

Content Marketing Institute

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