CMI Shares 10 Tips to Land in Your Subscribers’ Inbox
Email marketing helps you reach your marketing goals provided you reach their inbox.
Content Marketing Institute contributor Bernard Meyer has shared 10 useful tips to avoid email spam filters and reach your subscribers’ inboxes.
He says, “Here’s what you need to know to help your emails avoid those troublemakers that dump the good with the bad in spam filters.
What is an email spam filter?
A spam filter generally uses technologies like artificial intelligence and machine learning to detect unsolicited, unwanted, virus-infected messages (usually known as spam) and prevent them from reaching the primary inbox.
While it affects where the email goes inside the recipient’s system, it does not impact your email delivery rate, which is based on how many emails are delivered. Since the spam-identified emails are delivered, the diminished access to them usually affects your overall email open rate”.