Generating Leads with Content Marketing
A strong content marketing strategy helps you grow your brand’s audience by creating and distributing content that engages, educates, or informs.
Business 2 Community contributor Céillie Clark-Keane has shared eight steps to creating a lead-generating content marketing strategy.
She says, ”
You need a content marketing strategy because your content marketing efforts will be more effective—not to mention more efficient—with a documented plan in place. And that’s not just my stance. More than half of the most successful marketers have one in place.
Even more? Content marketing costs 62% less than outbound marketing and creates three times more leads. So if you take the time and effort to get it right with a documented strategy and awesome execution, you’ll be well on your way to generating more low-cost leads for your business”.