Tools to Empower Digital Marketing
Digital marketing depends on the tools and technologies. It keeps innovating with the addition of a new set of tools.
SunHouse Marketing contributor Fran Jakubowicz has published an article highlighting 22 tools to improve digital marketing performance.
He says, “The beauty of “suite tools” is their all-in-one convenience. They generally include the following: competitive intelligence, backlink analytics, SEO intelligence, website auditing, branded reports, social listening.
Established in 2008, SEMrush (or old faithful) is a feature-rich, paid tool and a must in any digital marketer’s arsenal. When it comes to competitor data, SEMrush is a goldmine. Whether it’s using their traffic analytics tool to determine which channels your rivals are using, checking out competitor website traffic, using their organic research tools to determine your competitors SEO practices and keyword strategies, or using their backlinks analytics to check out link building opportunities, It seamlessly integrates with Google products, social channels, and Trello and the company offers free phone support. Its downside is its cost which starts at $119 USD a month if you buy into a subscription.
2. SpyFu 🧪
Remember GoogleSpy from 2005? Rebranded as Spyfu, this competitor tool is affordably priced at only $33 a month and is an excellent tool for both beginner and advanced marketers – if you are targeting the U.S. market (there are plans to expand to the UK in the coming months). SpyFu allows unlimited searches, unlimited projects (this is a big deal if you’re an agency), and unlimited exports”.