Google Announces ‘Mobile Web Certification’
Steph Clippert, Program Manager, Google Marketing Platform Partners has announced the launch of ‘Mobile Web Certification’.
She says, “In 2018, we launched Google Marketing Platform Partners to provide marketers a network of accredited partners to help them grow their business with our ads and analytics tools. As digital marketing becomes increasingly complex, businesses need help to solve challenges across and beyond our products, such as first-party data solutions, machine learning and more. Today we are expanding that partnership program to go beyond Google Marketing Platform products with the introduction of our first skills-based certification: Mobile Web Certification. This is our first step in a process to support a more comprehensive network of partners to meet your evolving business needs.
As today’s consumers increasingly turn to their phones to get things done, they expect experiences that are fast, seamless and personalized. In fact, a mere 0.1-second decrease in site speed can boost conversion rates by 8%, and our new research shows that 72% of consumers are more likely to be loyal to a brand if they offer a personalized experience. That’s why mobile best practices — from speed to user experience optimization — can drive user engagement on mobile sites, improve user sign-in rates and help marketers generate richer data for optimizing return on ad spend”.