Privacy-first marketing is the proper handling and security of all sensitive data in regard to your marketing activity.

Hallam contributor Kieran S-Lawler has published an article on Privacy-First Marketing.

He says, “Privacy-first marketing can be a confusing mix of terminology, rules, and regulations. We’ve put together a selection of FAQs and a comprehensive reading list to give you the knowledge and confidence you need to speak about Privacy-first marketing in the workplace.


What are third-party cookies?

A third-party cookie is placed on a website by someone other than the owner (a third party) and collects user data for the third party. As with standard cookies, third-party cookies are placed so that a site can remember something about the user at a later time.

What are first-party cookies?

First-party cookies are directly stored by the website (or domain) you visit. These cookies allow website owners to collect analytics data, remember language settings, and perform other useful functions that provide a good user experience”.

What is Privacy-First Marketing?


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