How To Use Google Optimize [Guide]
Google Optimize website optimization tool helps website owners and marketers test different variations of website layouts and content.
Tillison Consulting’s Tom Hughes has published a comprehensive guide on how to use Google Optimize.
He says, “Google Optimize is an online testing tool that allows you to build and run essential tests for your website. By creating experiments it helps site owners discover which version of any given page will produce the best results. A conversion rate optimisation tool, running tests on different combinations of your website content, will help improve visitor satisfaction and boost leads, enquiries and sales.
Perhaps a daunting platform on the face of it, the fact is it’s actually incredibly easy to use. So why should you be utilising the tool? Let’s delve into how to use Google Optimize to produce truly awesome results.
Why use Google Optimize?
Free to use
Google Optimize is completely free to use – no hidden costs, no additional purchases. You have access to all of the platform’s functions as long as you have a Google account. This includes its A/B testing tools, multivariate tests, redirect tests and personalization which we will be discussing.
Easy reporting
What makes the reporting for Google Optimize so easy to access is its integration with Analytics. You can grab data from platforms all in one place to get the broadest possible perspective on how your website is performing. While reports can take up to 24 hours to appear, they are of the highest quality with no extra costs”.
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