A Step-by-Step Strategy for B2B Pillar Pages [Video]
MOZ has published a new Whiteboard Friday video ‘A Step-by-Step Strategy for B2B Pillar Pages’ featuring Carly Schoonhoven.
The MOZ team says, “B2B companies are really focused on the middle of the sales funnel. They’ve got great e-books, lots of good data published, but they tend to neglect the top-of-the-funnel content. That type of content is actually crucial to B2B success, as it allows your potential customers to learn more about your brand.
A great way for B2B companies to fill this gap is by creating pillar pages. To help get you started, in today’s Whiteboard Friday, guest host Carly Schoonhoven of Obility walks you through a simple strategy for employing pillar pages on your website”.
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