Google My Business is a free and easy-to-use tool for businesses to manage their online presence across Google Search and Maps.

Search Engine Journal contributor Marshall Nyman has published ‘A Guide to Using GMB Attributes for Local Businesses’ to help users efficiently use GMB.

He says, “In this blog post, you’ll discover the different types of GMB attributes available to businesses depending on your primary business category, and how local marketers can best leverage these attributes.

Types of Google My Business Attributes

There are two types of attributes within a listing on GMB: factual or subjective.

Factual attributes are maintained by the business, while subjective attributes are sourced by Google through the opinions of users who visited the business. The business is not able to update or control these subjective attributes.

Subjective attributes that users may be asked about could be whether a business is popular, good for groups, casual, cozy, good for kids, etc”.

A Guide to Using GMB Attributes for Local Businesses

Search Engine Journal

Sharing is caring