Kevin Indig on The Demise of Amateur Content
Kevin Indig has published article importance of creating quality content. He has also talked about building a system that determines how deep an article goes into a subject sounds easy but is very difficult to build.
He says, “Let’s start with the outcome. The questions Google provides around the product reviews update give us an understanding of what its many algorithms are trying to achieve:
- Express expert knowledge about products where appropriate?
- Show what the product is like physically, or how it is used, with unique content beyond what’s provided by the manufacturer?
- Provide quantitative measurements about how a product measures up in various categories of performance?
- Explain what sets a product apart from its competitors?
- Cover comparable products to consider, or explain which products might be best for certain uses or circumstances?
- Discuss the benefits and drawbacks of a particular product, based on research into it?”.
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